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hello and welcome to hubspot tutorials by webdue i am mike your guide and friend at todays tutorial is about how to create edit or delete personas personas are fictional generalized characters that encompass the various needs goals and observe behavior patterns among your customers which allows you to target these groups and categorize your contacts lets see how we can do this in your hubspot account click the settings icon in the main navigation bar in the left sidebar menu navigate to properties in the search bar enter persona click the persona property in the right panel you can edit the property to edit a persona hover over the option and click edit and if you want to create a new persona click add add another persona enter information into the fields about your persona only the fields with asterisks are required when youre done click save to delete a persona hover over the persona to delete and click edit in the bottom right click delete and this is how you can create edit or d
