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In this video, Jordan Steen, also known as The Serial Entrepreneur, guides viewers through the process of creating a proposal for potential clients, detailing essential components to include and strategies to secure the deal. He emphasizes the importance of outlining services and costs clearly. The tutorial is aimed at individuals interested in starting a marketing agency, building a personal brand, or launching an online business. Viewers are encouraged to subscribe to the channel for future content, including trainings and templates. The video promises step-by-step instructions on preparing effective proposals.