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In today's video, Chris Bale from the Sponsorship Collective discusses sponsorship agreements, focusing on how to create them and five essential elements to include in every contract. Before diving in, he emphasizes the importance of consulting with a lawyer before drafting any sponsorship agreement, as legal advice is crucial when making legally binding agreements. Bale highlights that sponsorship is a marketing discipline and urges viewers to engage legal counsel throughout the process to ensure proper compliance and protection. He encourages viewers to subscribe for updates on new videos related to sponsorship and marketing practices.