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In this video, Jordan Steen, also known as Serial Entrepreneur, guides viewers through the process of creating a proposal for potential clients. The tutorial outlines essential elements to include in the proposal, such as services offered and pricing, to effectively secure the deal. Jordan emphasizes the importance of the proposal in presenting what the client can expect. He also invites viewers to subscribe for more content related to marketing agencies, personal branding, and online businesses, promising free trainings, templates, and proposals. The session aims to equip viewers with the tools needed to successfully pitch to clients.