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In this interview introduction, the host expresses excitement about speaking with Mark Brooks, the managing director of Permanent Equity, a firm dedicated to long-term investment in family-owned businesses. With a focus on a 25-year, $300 million fund, they typically avoid debt and prefer investing in stable, traditional industries rather than high-risk startups. The discussion explores the structuring of incentive programs, particularly in construction companies, emphasizing the potential to bridge silos between project managers and office staff. The host highlights new insights on how effectively designed incentives can enhance collaboration and performance within these organizations.