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In this video, Jordan Steen, known as the Serial Entrepreneur, provides a step-by-step guide on how to create a proposal for potential clients. He emphasizes the importance of outlining the services offered and associated costs to secure a deal. The tutorial focuses on what to include in the proposal in order to effectively communicate value to clients. Jordan encourages viewers interested in marketing agencies, personal branding, or online business to subscribe for more content, including free training and templates. Additionally, he hints at transitioning to a screen demonstration of the proposal creation process.