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In this tutorial, Anna explains how to create an effective business proposal. The session is divided into two parts: first, she discusses the essential components of a proposal and strategies to persuade potential clients to agree. A business proposal is defined as a document offering services or products to a client. Anna compares the structure of a proposal to building a house, highlighting three main components: the "roof," which includes company information and qualifications; the "walls," demonstrating understanding of the client's problems through research; and the "foundation," which encompasses pricing and methodology for addressing the client's needs. In the second part, she shares three key tips from experienced software companies to expedite deal closures.