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In this tutorial, Alex from HubSpot explains how to write an effective executive summary for a business plan. Given that business plans can be lengthy, an executive summary serves to guide readers and highlight key points. It should balance brevity and clarity. The executive summary is defined as a brief overview at the start of the business plan, aimed at capturing the reader's attention while summarizing essential information about the company and its short-term and long-term goals. Alex emphasizes the importance of this section in ensuring that critical details are not overlooked.