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Proposals are crucial for attracting more photography clients, and this video guides you through creating effective proposals and contracts. It shares a personal proposal template that helped secure over 50 product photography clients during the pandemic. The content is relevant not only for photographers but also for anyone in a service-based business. The video emphasizes that without a contract, there’s no project or deal; a proposal formalizes discussions with a client, turning potential work into confirmed projects. It underlines the importance of obtaining a client’s signature to solidify agreements and highlights that verbal commitments are not enough to ensure a deal.