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Writing engineering proposals is challenging, as engineers are typically not trained in this area during their education, which focuses on technical calculations. However, for consulting engineers, crafting and winning proposals is crucial for career advancement. In this video, Matt Handel, author of "Proposal Development Secrets," shares valuable insights on proposal writing. He emphasizes the importance of a key internal question that can significantly improve the chances of securing contracts. This "million dollar question" is essential for engineers seeking to enhance their proposal strategies and ultimately win more projects for their clients.