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Matt Crowley's webinar focuses on the importance of confidentiality agreements for employees and independent contractors. These agreements are crucial as employees may possess trade secret information, such as software code, project architecture, or sensitive customer data. For sales personnel, this includes customer lists and internal pricing details, such as discounts for different customer classes. Protecting information like client decision-makers and proprietary innovations is essential. Crowley emphasizes that the best approach to safeguard this confidential information is by designing a comprehensive employee confidentiality agreement, also referred to as a non-disclosure and proprietary inventions agreement.