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in this video were gonna be walking through the customer empathy map now if you havent already I would encourage you to go back and watch a previous video on design thinking where I kind of lay out the design thinking process of which the customer empathy map is a component of that so that will give you some really important backstory kind of into this process the customer empathy map really is almost the first stage of that process along with a couple of other things so itll give you a little bit wider context to kind of what were talking about here ultimately were engaged in this process of empathy which we know is critically important because the better that we understand our customers and their needs and frustrations the better we are equipped to be able to deliver a product or service that is going to satisfy and meet those needs and satisfy those frustrations so the customer empathy map is a simple tool that we use all the time in business that is meant to help us develop a
