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To enhance your product, marketing, or sales, it's essential to understand your customers' thoughts. While tools like Google Analytics provide valuable data, direct communication with customers yields the most comprehensive insights. This tutorial focuses on customer satisfaction surveys as an effective method for gathering feedback. It will cover the necessity of these surveys, the optimal timing for them, survey structuring, the types of questions to ask, how to pose those questions, and how to analyze the gathered data meaningfully. The presenter, Trent Cannelly, is a marketing strategist dedicated to sharing strategies for business improvement through marketing, sales, and analytics.