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CRM implementations can significantly improve sales organizations, but they also involve risks. Eric Kimberling, CEO of Third Stage Consulting, emphasizes the importance of understanding both the benefits and challenges associated with CRM systems, like Salesforce. Successful implementation is not guaranteed, as CRM projects have unique nuances compared to ERP or other enterprise software implementations. Kimberling aims to share best practices for CRM success, starting with the crucial step of clearly defining objectives for the implementation. This approach lays the foundation for navigating potential pitfalls during the digital transformation journey.