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This video tutorial focuses on licensing artwork and essential contract considerations. The speaker discusses their recent collaboration with Control Prepaid Mastercard, where their artwork was licensed for an artist series card. Key contract elements to consider include the payment structure—whether it's royalties or a flat fee. If royalties are involved, it's crucial to clarify the percentage, whether it's based on revenue or profit, and the number of items produced. Understanding these terms ensures that artists protect their interests when licensing their work. Overall, the importance of evaluating the "who, what, when, where, and why" of contractual terms is emphasized.