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good morning my name is Chris foxes today were talking about the number one mistake that I see authors make when its tempting to write to market so for those that are unfamiliar in February 2016 I put out a book called right to market this book has since gone on to sell something like 15,000 copies and print audio and ebook and its really kind of spawned its own movement so the concept of writing to market is not new but my methodology around it is kind of you know recently come to the forefront theres been a lot of controversial discussion about it people have attempted to write to market kind of fall into two camps the smallest of those two camp are the people that are doing it well and as a result many of these people have quit their day jobs Ive gotten emails from people that are now making 40 and 50 thousand dollars a month and will look at a couple of those case studies at the end of the video but the important takeaway here is that they they understand why their books are