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The video tutorial offers a complete social media strategy template used for Fortune 500 brands. It aims to help viewers map out goals and strategies for social media success. The content includes hacks, tutorials, and steps to apply the strategies effectively. By the end of the video, viewers will understand how to build a social media strategy with key elements in the right order. A downloadable template is also provided in the description for further assistance. The tutorial emphasizes aligning social media efforts with business goals, such as increasing sales or improving client retention.