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This video tutorial discusses key concepts and terminology in the field of Software as a Service (SaaS), such as AR, MRR, LTV, and CAC. The speaker, with six years of experience in running a SaaS company, emphasizes the importance of understanding these terms for new employees. The video covers topics including MRR, expansion, contraction, reactivation, churn rate, revenue churn, and net revenue churn. Additionally, it explains negative churn rate and its benefits. The tutorial also provides insights on estimating lifetime value and cost of acquisition in the SaaS industry.
