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Writing a press release is crucial for your promotional campaign, serving as a key factor in securing media or radio coverage. The tutorial emphasizes that creating a compelling press release can be challenging for musicians, akin to crafting a CV or bio. Despite the difficulties, it’s vital for marketing, as it effectively sells you and your product. Start by gathering all necessary information, including your artist bio, and break it down into bullet points. Additionally, provide a private streaming link for the release, with SoundCloud recommended for uploading your mp3 file privately. This makes it easier for journalists and producers to access and listen to your music.