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[Music] hello i am advocate nikita pandit and i will be speaking on assignment and transfer of trademark rights and youre watching legal bytes the main objective of this video is to understand how the registered user of the trademark can transfer his rights to another person and get the economic benefits out of it we have already seen what is a trademark it is a sign symbol or a name which is an identity of the goods or services like the people have names which help us in distinguishing them from another persons the trademarks help us to distinguish the goods or services belonging to one person or an enterprise from the others trademark is a transferable intellectual property it passes on to the legal heirs on the death of the trademark owner another transfer of trademark is by the way of assignment it is when the ownership in the rights of a trademark are transferred for a consideration to the purchaser usually by entering into an agreement as per section 2b of the trademarks act 19
