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hi and welcome to chapter 11. uh this chapter on making alliances and acquisition work uh really goes hand in hand with chapter 10 entering foreign markets im sure you all remember on page 161 the chart the choice of entry modes comprehensive model and remember i told you that chapter 10 and 11 kind of go hand in hand and so here what well talk about in terms of how to optimize your decision making in terms of making alliances and acquisition work well look at a choice of entry model specifically within the realm of strategic alliances so well look at the non-equity and equity modes for strategic alliances and use some examples and the pros and cons etc etc if youd like there is a theme that might help you with this particular chapter and the author refers to it often and the theme is a relationship its like a marriage right and uh entering into the marriage uh do the partners share similar background uh similar cultures are they rushing into it uh in terms of uh companies were
