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-Now time and time again you probably wouldve heard that pivot tables are something you need to know if you work in digital marketing, particularly PPC. In this video, Im going to walk you through how I use pivot tables to analyze large amounts of PPC data to visualize and contextualize data and spot trends. Lets jump right in and Ill show you how I do it. Hi there guys so lets have a look at Google Ads. This is an old Google Ads account I inherited so the data in here is all very old legacy stuff that the client doesnt mind sharing. First of all, what you need to do in the first instance is download a list or a data set in order to analyze with a pivot table. For me to do that the first thing Im going to do is go to Reports and then once I am in here in Reports Im going to start building out the raw data that Im going to use in order to create my Pivot table. Im going to create a custom report and Im going to create a table because we want a tabular da