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So what is this strategic alliance? A strategic alliance is when two companies tend to remain independent, but they come together because they have a shared objective or a common goal that they like to meet. And they could get there easier if they partner together to accomplish that goal or objective. So dont confuse this with, lets say, a supplier relationship with the company. That is a one way money exchange, right? You pay the supplier for raw material. They send that raw material to your organization. Thats not a strategic alliance. An easy way to determine its strategic alliance. Theres usually a two way money exchange or that money is going from both organizations to invest in something. So, for example, if you and I worked in a corporate building, your company is my company. And I had this contractor come to me that wants to solar panels on the top of our building, and its going to cost us $100,000. I could do that, but your company would benefit as well. So we could form
