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many mobile marketing Services change and morph on a weekly basis in this lesson I identify five core services that have proven to be effective throughout the many changes in mobile marketing seey SMS is extraordinarily powerful and why location-based services are among the most exciting use these mobile services to drive engagement and loyalty with your biggest fans now this list is by no means exhaustive and it literally changes year to year and one of the big lessons that I want to get across is that we need to stay current when it comes to mobile these five areas are those that are performing strongest at this time and I really feel that these are Big buckets that are going to stand the test of time and they are Ill walk through each of them but they are SMS or text messaging MMS which is messaging with rich media location-based Services which arguably is the most exciting and the one that is morphing more than any other the mobile web and also apps first off lets discuss SMS or