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Hey guys! Savanna Bell here with My Massage World and in this weeks video were talking gift certificates. Were going in depth today so this one is going to be a bit longer than my usual videos, but itll be worth it. Were in the first week of October and that means the holidays are coming up fast. And while Im one of those people who cant stand to see Christmas stuff up in stores before Halloween, when you run a business, you cannot afford to wait until the last minute to think about the holidays. This is something to start planning now, and gift certificates are a huge part of that. Now, lets get one thing very clear heregift certificates should be a year-round thing for your business. You should be promoting them regularly regardless of the season, but the holidays are prime time to get a large number sold in a relatively short amount of time. First, lets talk about some numbers that may give you a bit more insight into the world of gift certificates. ing to the NRF Holiday
