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Johannes Gutenberg established the use of individual letters or moveable type for printing texts. There were later attempts to speed up the typesetting process by casting syllables or entire words as one piece. And here the word logotype was first used. But handling typecases with hundreds of compartments was just not practical and so this kind of typesetting didnt really catch on. But entire words cast as one piece of metal type still became quite common. For example for newspaper names and headlines, which had to be used every day in exactly the same way. Or common words like invoice, certificate, invitation and so on, which were designed in a decorated way that couldnt be typeset with individual letters. Or for the names of certain companies. And that is where the modern usage of the word logotype or just logo for short comes from. This typical use in letterpress printing started to not only describe the object, which was used to print a company name, but the specifically