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- If youre making this mistake with your conversion tracking on Facebook, then youre most likely going to be paying more per lead than you need to and not getting the results that youre hoping for. And no, Im not talking about the Facebook Conversion API, this is something completely different. And even if you think youve got conversion tracking setup and working well, it still wont actually be affecting you. So in this video, which is brought you by Skillshare, more on that later on, Im gonna talk about what this conversion tracking problem is and how to fix it. And I think this ones going to surprise a lot of people because its not something that Facebook often openly talks about. Okay, so as you probably are already fully aware, there are two main reasons why conversion tracking is really important with your Facebook ads, one is so we can track our results. In other words, so we can attribute the leads and sales that were getting back to our ads and see what were getting