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- In this video, Im gonna let you guys in on all the content mapping secrets that you need to know about right now. If you have no idea what a content map is, its a plan to deliver the right content, to the right people, at the right time. Content mapping is the process of creating a content plan that addresses buyers at different stages of the customer life cycle. It helps you create content that not only supports the customers journey but also creates a more personalized customer experience. If people will go to your website its not always realistic to assume that theyll be ready to make a purchase. So the ultimate goal with content mapping is to drive buyers towards a purchase decision. In order to create a successful content map, you first need to identify who your target audience is. This will help you understand their interests, needs and concerns that you can plan around. Once youve done this, you can then create your buyer personas. Some things to consider when creating t
