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hello everyone welcome to business school 101 im dr yang once a firm decides to enter a foreign market the question regarding the best strategy of entry inevitably arises generally firms can use one of six different modes to enter foreign markets exporting turnkey projects licensing franchising establishing joint ventures with a host country firm or setting up a new wholly owned subsidiary in the host country each entry strategy has its own advantages and disadvantages and managers need to consider these pros and cons carefully when deciding which strategy to use in this video i will explain these various entry strategies along with their respective advantages and disadvantages i will also provide some real world examples for you lets begin by discussing exporting exporting refers to the selling and sending of goods and services to another country exporting is a traditional and well-established method of docHubing foreign markets since it does not require that the goods be produced in