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lets talk about cost estimates versus custom quotes or proposals for video production clients Im chase Turnbow and I teach people how to start and grow a successful video production company this question comes in from gravity films says this hi chase I have a question when you asked me how much its gonna cost when a client asked me this what can I say to them should I say an approximate price or estimate or should I tell them that I will check all the variables and make the price for their specific video so I personally do kind of a blend of both and heres my process I at least give them a rough estimate before we go down the rabbit trail and then they decide oh its too expensive or something so I always give them at least a ballpark estimate of the the videos that I create a lot of times thats their first question is hey Im interested in doing a marketing video for this or that and about how much do you charge so you need to come up with a statement an estimate statement that