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In this tutorial, Demi from Le Strategies discusses technical proposal writing aimed at B2B sales proposals. Technical proposal writing involves detailing the technical aspects of a proposed solution, but it doesn't need to focus solely on technology. It's crucial to clearly describe what is being offered, as readers may not be familiar with specific terms. The goal is to inform without overwhelming the audience with excessive detail. A key step in creating effective technical content is to accurately scope the project, ensuring that the proposal aligns well with client needs and expectations.