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In this tutorial, Emily Probst from Modern Machine Shop explains how to write and submit a press release. She emphasizes that the process is straightforward and outlines key steps. Step one involves deciding on the subject matter, which could include new products, technologies, events, or company changes. A press release serves as a communication tool to inform the industry about noteworthy business developments. Step two stresses the importance of being concise, as editors receive numerous press releases weekly and have limited time to process them. Effective communication can lead to larger stories being developed from these press releases.