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In this video tutorial, Jordan Steen, also known as Serial Entrepreneur, guides viewers on how to create an effective proposal for potential clients. He emphasizes the importance of showcasing services and costs within the proposal to secure the deal. The tutorial outlines a step-by-step process for crafting the proposal and provides insights on what to include. Steen encourages viewers interested in starting a marketing agency, building a personal brand, or launching an online business to subscribe for future content, including free trainings and templates. The tutorial includes a visual demonstration on how to structure the proposal effectively.