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In this episode of Senayan PR, the host introduces the topic of creating a public relations (PR) plan, emphasizing its importance for organizing campaigns, projects, and overall branding efforts. They mention a common framework known as the seven steps, highlighting the necessity of having a strategic plan. A PR plan serves as a blueprint, detailing what actions to take, budgeting, and evaluation methods after project completion. The host promises to guide viewers through the steps of developing an effective PR plan, along with sharing helpful tips and insights.
