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In this tutorial, Emily Probst from Modern Machine Shop explains how to write and submit an effective press release. She outlines two key steps: 1. **Choosing a Topic**: Select what to write about, such as new products, technologies, events, trade shows, mergers, or management changes. Press releases serve as a communication tool to inform the industry about significant developments in a business, potentially leading to larger stories.2. **Conciseness**: Be brief, as Probst receives numerous press releases weekly. Clear and concise information helps ensure your press release is processed efficiently and gains attention in the crowded inbox. By following these steps, businesses can effectively share news and engage with the manufacturing community.