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In this video tutorial, Jordan Steen, known as the Serial Entrepreneur, explains how to create a proposal for potential clients. He emphasizes that clients typically want to see a clear outline of services and associated costs. The video offers a step-by-step guide on what to include in a proposal to secure the deal. Jordan invites viewers interested in starting a marketing agency, building a personal brand, or launching an online business to subscribe for future videos, free trainings, and useful templates. The tutorial will transition to a screen demonstration for practical insights.