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In this tutorial, Devon Dean from ProjectManager.com explains how to effectively sell your project through a project proposal. He emphasizes that personal connections are crucial, as decision-makers won't approve a proposal in isolation. The quality of the proposal matters, but without prior communication and engagement with key stakeholders, the chances of securing funding are slim. Dean advises that project sponsors and champions should actively lobby decision-makers and use these interactions to refine their understanding of the project’s needs and benefits, ensuring a more compelling proposal.