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In this video tutorial, the focus is on the importance of properly onboarding clients within a social media marketing agency (SMMA). The onboarding process begins once a client pays the invoice and is crucial for establishing a strong foundation for the client-agency relationship. A well-structured onboarding process can impress clients and encourage them to continue working with the agency, while a poor one can lead to dissatisfaction. From the agency owner's perspective, lacking a systematic onboarding approach can create chaos, underscoring the necessity of having an effective onboarding strategy to ensure a positive start and long-term client satisfaction.