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In this tutorial, Devon Dean from ProjectManager.com emphasizes the importance of personal interaction in selling a project through a proposal. He stresses that decision-makers will not consider a project proposal in isolation; effective communication and relationship-building with stakeholders are crucial. Even a well-written proposal may fail without prior engagement. He advises that while preparing the proposal, project sponsors and champions should actively lobby decision-makers to discuss and promote the project. These interactions serve as opportunities to refine the proposal by better understanding stakeholder needs and expectations.