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In today's tutorial, Dr. G addresses marketing researchers on creating a research proposal for their semester project. The session includes a review of the previous activity focused on developing research questions, emphasizing their importance before proposal writing. Key elements of a strong research proposal are highlighted, including providing background information about the study, detailing what attracted the researcher to the topic—such as a specific business or product of interest. Students are encouraged to define their project topics and create comprehensive research proposals by incorporating these elements to establish a solid foundation for their studies.
