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In this tutorial, Dr. G addresses marketing researchers, focusing on creating a research proposal for their semester project. The session will begin with a review of developing research questions, emphasizing their importance before drafting a proposal. Participants will then explore the essential elements of a good research proposal. Key steps include defining a project topic and providing background information about the study. This background should explain the motivation behind choosing the topic, such as interest in a specific business or product. The aim is to ensure a solid foundation for the research project.