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The video discusses 13 essential golden rules for logo design. It emphasizes the importance of understanding current design trends before creating a logo. One key aspect is the need to learn prototyping, which allows designers to present more dynamic, interactive models rather than static files. It notes that logos in 2021 are increasingly expected to be adaptable for motion graphics, meaning designers should consider how their logos will work in animated contexts. Additionally, it highlights the importance of logo appropriation, cautioning against using well-known symbols that may lead to issues of originality or plagiarism.