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In this video, Eric Vorniczak from Eback Design teaches how to create effective design proposals that appeal to clients, whether you are a freelance graphic designer or a studio owner. He emphasizes the importance of understanding clients' needs and structuring pricing and timelines to attract hires. Vorniczak highlights industry best practices for proposals, which can significantly increase the chances of converting leads into clients. Additionally, he suggests having a proposal template that can help secure at least half of the jobs you pursue. He encourages viewers to subscribe for more actionable tips on branding strategy and design.