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The partnership strategy involves targeting specific verticals to identify individuals knowledgeable about the sector and capable of effectively applying the technology to enhance customer experiences. The speaker, a CEO and graduate of the Mars incubator, shares insights on partnerships and negotiations. The company, Exercise Interactive, specializes in sensor technology for touchless 3D and gesture control, which is licensed to manufacturers for integration into their products. This approach means the company does not produce a final product directly; instead, it depends significantly on collaborations with partners in the industry. The speaker aims to provide an overview of their journey and the rationale behind the licensing choice.