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The partnership strategy focuses on identifying experts in various verticals who understand how to apply the technology effectively to enhance customer experiences. The speaker, the CEO of Exercise Interactive, highlights their background as a Mars incubator graduate and a mentor at the Founder Institute in Toronto, sharing insights on partnerships and negotiations. Exercise Interactive specializes in sensor technology for touchless 3D and gesture control, which they license to manufacturers. This licensing approach means they do not create their own products, positioning them to depend significantly on strategic partnerships for product integration and success.