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The tutorial discusses the distinction between ownership and licensing of intellectual property (IP) in agreements. It highlights the common confusion surrounding these concepts. Ownership, often referred to as "work for hire," involves assigning all rights and control of created content to another party, meaning the original creator relinquishes any claim to it. In contrast, a license allows the creator to retain certain rights while granting permission for the other party to use the IP under specified terms. Understanding these two methods is crucial for properly defining the terms in agreements regarding intellectual property.