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In this video tutorial, Anna explains how to create an effective business proposal. She begins by outlining the key components: the 'roof,' which includes company information, qualifications, and competitive advantages; the 'walls,' demonstrating knowledge of the client's problems through research; and the 'foundation,' detailing pricing and methodology for solutions. Anna also shares strategies to persuade potential clients to accept proposals, as well as three major tips from an experienced software company to close deals three times faster. The tutorial emphasizes the importance of structuring the proposal effectively to increase the chances of success.