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In this tutorial, the speaker discusses writing a business proposal for a commercial cleaning business, initially acknowledging the irony of their experience, as they have never written a business proposal themselves. They emphasize that starting a new business can be overwhelming, especially for novices. The speaker, who has owned multiple businesses and is now running a successful enterprise nearing $7 million, highlights that having a written plan may not be essential for them. Instead, they suggest focusing on critical self-reflective questions that new business owners should consider. The aim is to guide small janitorial companies in securing their first significant contracts.