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In this video, Jordan Steen, also known as Serial Entrepreneur, explains how to create a client proposal that outlines services and costs. He guides viewers through a step-by-step process to effectively compile their proposal and secure the deal. The tutorial emphasizes the importance of including key elements in the proposal to make it appealing. Steen's channel focuses on topics related to starting a marketing agency, building a personal brand, and launching online businesses. He encourages viewers to subscribe for updates on future content, including free trainings, templates, and proposals. The video aims to provide valuable insights for those interested in enhancing their business propositions.