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In this tutorial, Chelsea from Event Planning Comm discusses the essential first step in booking a client: conducting a one-on-one consultation. She emphasizes the importance of scheduling an hour to gather logistical details about the event, such as the type, date, venue, expected attendance, and demographic. Additionally, it's crucial to understand the creative aspects, including themes, colors, and preferences for food and music. Chelsea advises taking detailed notes during this initial meeting to inform the proposal later. Overall, gathering comprehensive information ensures that the proposal aligns well with the client's vision.